
Faith in Public Life is a strategy center for the faith community advancing faith in the public square as a positive and unifying force for justice, compassion and the common good. FPL developed a series of microtargeting models to identify religious engagement and denomination. Very few groups in the progressive realm have experience contacting and messaging to voters of faith. Pressman consulting helped groups use the models in conjunction with other available data to engage voters in advocacy campaigns. From calls to key Senate targets in support of background checks to reduce gun violence to support among Catholics for marriage equality, Pressman helped the progressive community use this powerful tool.